Wajid Khan — Founder & CEO of Awshta
Leads Awshta's overall direction — business strategy, investment, partnerships and long-term growth.
- Role
- Founder & CEO
- Company
- Awshta
- Based in
- Peshawar, Pakistan
About Wajid
Wajid Khan is a founder of Awshta and serves as its Chief Executive Officer. He helps lead the company's overall direction: business strategy, investment, partnerships, operations and long-term growth.
Awshta is owned and run jointly by its three founders, so the CEO title describes where Wajid concentrates his time rather than the boundary of his involvement. Decisions about what the marketplace should become — which capabilities to build next, how the buyer and seller sides of the business develop alongside each other, and how the company grows at a pace it can support — are taken together by the founding team.
Much of that work is unglamorous and specific: deciding what Awshta commits to, what it deliberately leaves out, and making sure the marketplace stays dependable for the people who shop and sell on it.
Primary responsibilities
Where Wajid concentrates his work. Awshta is built and managed jointly, so these areas are led rather than owned alone.
- Company vision and direction
- Business strategy
- Investment and financial decisions
- Partnerships
- Company growth
- Overall leadership
Role at Awshta
Awshta is a multi-vendor e-commerce marketplace in Pakistan. Customers browse listings from independent sellers, add items to a cart, check out, track their orders and leave reviews; sellers list and manage products, handle incoming orders and run their business through a seller dashboard. Delivery and payments are handled through the platform.
Wajid is one of three founders and owners of the company. More about what Awshta does is on the about page, and the full founding team is listed under Awshta founders.